It Almost Seems Simple


Join us for a discussion about the creation of the Florida’s Natural orange juice product line. The panel will share stories of the nurturing through a slow rollout, manufacturing difficulties, marketing risks, competitor challenges and legal issues that helped bring it to life. It has grown to over $600 million in sales and is sold in 40+ countries.

It is a story of small- vs large-company thinking. More importantly, it is a story of a dedicated group of people taking on the two biggest beverage companies in the world. What began as a production oriented small cooperative of growers also became a competitive marketing and professional sales organization.

The panel is:
• Walt Lincer, former VP of Sales and Marketing
• Syl Harris, former Group Account Director
• Susan Spann, author of It Almost Seems Simple

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Date/Time Date(s) - 09/19/2017
6:00 pm - 8:00 pm

Location 5 Seasons Prado